Full-time CUSTOMER LOYALTY & INSIGHTS MANAGER

at FELFEL (Anywhere) CH

FELFEL is a start-up based in Zürich, Switzerland. The company has revolutionized the way people eat at work with its intelligent technology - the FELFEL fridge'. The company is one of the fastest growing start-ups in Switzerland with over 60 employees.

The B2C Growth team uses data-driven insights to understand, manage, and drive end-customer demand. Their goal is to fulfill our end customers' dreams - and fill their bellies - at every point in the customer lifecycle. They weave insights into every step of the customer journey in order to increase customer engagement and reach: What do our eaters like to see in their office fridge? What kind of additional products would they appreciate? How to we reach even more eaters?

YOUR ROLE:

As a member of the B2C Growth Team, your world will revolve around increasing reach - the number of eaters we have at each site - by creating an amazing experience at every point along the customer journey.

DESIGN/BUILD/RUN LOYALTY PROGRAM

  • You get to design and build a world-class loyalty program from the ground up. You'll find the best strategies for identifying and celebrating our top' eaters, as well as for increasing engagement with our entire end-customer base.
  • Your goal is to increase reach, so you use recognition, gamification, and engagement activities to do so. You'll design the interface, recommend the best technology, even name the different status tiers! You'll work closely with our Food Scout team, which will support you with branding and product expertise.

CREATE APP/MULTI-CHANNEL STRATEGY

  • You create our multi-channel Customer Touchpoint strategy. Your immediate focus will be on one channel in particular: the FELFEL App. We are planning for a go-live date in July 2019, so you are comfortable with moving an idea to reality quickly, and confident enough to push it through.
  • You will lead the project, creating the concept and designing features for the loyalty program and other customer journey points, and will ensure its delivery by working with an externa...
Read the full job description on Startup Jobs by investiere



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